You’ve set up a Facebook page for your business to reach a new market. The first thing you’ve done is invite your friends to like the page, but now your stumped. You don’t know what to do next. Facebook marketing can be a difficult tool to master but with the right strategy and commitment it can be a very rewarding. Here’s somethings you can do to try to have better success within your Facebook pages. While this is in no way an absolute guide to Facebook marketing, these are some things you can experiment with. Remember every audience is different and every audience will react differently to different posts.
Try These Things to Engage Your Facebook Audience.
Always Post Pictures, Videos, Etc.
Pictures, Videos, and other materials other than just a post will almost always receive more engagement than just a post with words. We are visual people and our eyes are drawn to images. So posting images will help your posts to be viewed for a longer amount of time. Just think about it the next time your on Facebook, you’ll catch yourself looking at posts with images longer than post that don’t have it. While there are no Facebook metrics to measure the time a post is viewed, you shouldn’t leave this out of the equation.
The post above was posted on my page, which you can like at facebook.com/fingerprintfoundry . This post had just been posted so it does not yet show how many people saw it or any other analytics quite yet. But the important thing is that it has a good image, that would be engaging to the audience.
We all like a little humor. Thats why we’re on Facebook right? Ok maybe not everyone is on for the humor but you tend to remember those humorous posts don’t you? Posting funny things can get you a little ways, and this can come in handy when you don’t necessarily have material to post you can always post something funny. Use some inspiration from your favorite brands and find something funny. Something funny will be out their. Post it on your page and you will catch someone’s attention.
This post by Fingerprint Foundry uses humor, and no other marketing techniques and still reached 75 people, and even was shared once. Even though you aren’t providing any information about your brand there is still that possibility that someone will click the link to your page, and at that you will still be getting your name in front of new faces.
Invite Your Friends to Like Your Page (Yes Even That Creepy Dude You Don’t Talk To)
When you see a Facebook page for the first time you judge it’s credibility by the number of likes it has. This is why reaching 100 likes is the hardest thing you will have to do. Once you hit 100 likes it will seem like your page grows so much easier. This is why you should invite everyone to like your page. I know, there will be the occasional person you don’t even know or don’t talk to that you will be hesitant to ask to like your page. Do it anyway. A like is a like. Do it; invite that creepy dude you don’t talk to.
Pay Attention To Your Analytics
Here’s where Facebook hands you the golden key: the insights. Your insights will be the foundation of your Facebook marketing. Use them, study them, and then take them and make them your own. One of the most helpful tools is under the Posts sections of the the insights page. It should look a little something like the image below. Use this as the backbone to scheduling each of your posts. Think about which day you will be posting and check out when your users are online.
You can choose post at any time you want. Just think about a few things, do you want to ride the wave as people get up in the morning? If so post at about 6 in the morning and your post should hang around until noon or so and keep getting more views. Or post around noon and let your post linger as the day goes on and people get on through out the day. I personally prefer to not post too early and not too late.
Hashtags are an awesome way to reach a wide audience, although you really have no control over who you reach. If you don’t know what a hashtag is, you have probably seen them and didn’t even know. Hashtags are infamous for use on Twitter, and Facebook has adopted them. When you click on a hashtag someone has posted it will pull up all posts that have used that hashtag. It’s always worth a shot. The post below reached 620 people and only had about 100 likes at the time.
Promote Posts or Your Page
Promoting your page or posts can boost your reach to extreme highs and you can select demographics to reach new audiences. I don’t recommend this until you know your audience, have done some research, and are comfortable with which posts do best.
You can like Fingerprint Foundry at http://www.facebook.com/fingerprintfoundry or visit our website at http://www.fingerprintfoundry.com